Mediafarm was hired by Air Marketing to handle the post production for the 2011 & 2012 Peter Piper Pizza regional commercial campaigns. Each year, the campaigns included 5 English versions and 5 Spanish versions of the commercial using the same base edits.
Mediafarm’s Michael Bostick was the FX Supervisor and worked with Director Jerry Brown of Detour Films to oversee the tracking, camera matching and rotoscoping that needed to be done on over 50 shots per campaign. Mediafarm handled all of the 3D design, 3D animation and compositing over a 3 week production schedule. The edit was handled by Ron Sussman of Sussman Edits. The audio was done by Audio Engine-Phoenix.
Mediafarm was brought on board by Phoenix based agency Riester to produce and direct an animated series for the Arizona Department of Health Services “Venomocity” anti-smoking campaign. Created for a target audience of kids between the ages of 9 and 14, the series involved characters that represented things teenagers are addicted to. These “addiction” characters would then do battle with one another and the winner would move to the next round. Every 2 weeks kids would vote by texting or using the Versus facebook app on who they thought was the more powerful addiction. A new battle would air on Facebook every two weeks with a total of eight battles in all. The campaign also included a theatrical trailer that played throughout Arizona theaters to kick off the campaign.
Mediafarm worked closely with the creative team from Riester to develop the storylines & concepts for each animation. All the characters were hand drawn, scanned and converted to digital puppets. The sets and backgrounds were hand painted, scanned & constructed into 3D sets in Adobe After Effects. Due to the unique nature of this project and not knowing what the outcome of the battle was until the votes were in, 2 different endings needed to be storyboarded for each battle. Once we found out who the winner was, Mediafarm had a matter of days to finish the animation production before they aired. Our challenge was to design a production pipeline that would allow us to produce a completely original animation, with new characters and locations every couple weeks while staying within a very tight budget. Music and sound design was done by Big U Music – Phoenix.
Mediafarm worked with VCM – Visual Concept Media – to produce a video bio of rising boxing star Jose Benavidez Jr. for Top Rank Boxing. At 16, Jose was the youngest boxer ever to receive the Golden Glove award and trained with legendary trainer Freddie Roach. The video was directed by VCM’s Frank Thomas and the motion graphics & post production were designed by Mediafarm. Custom music was done by Steven Cortez.
The video went on to win an Addy award for Special Effects/Animation.
Mediafarm also provided motion design for a documentary film about Jose Benavidez Jr. titled “Round One” that VCM is currently producing.
Mediafarm provided fx supervision and visual fx on a video for Nutrilite featuring Superbowl legend Kurt Warner. Working with the production teams from Harvest Creative and Green Rabbit, Mediafarm’s Michael Bostick oversaw a series of visual fx shots for the project. Under the direction of post producer Jenelle Bonifield of Green Rabbit, Mediafarm was in charge of the 3D animation, particle fx and compositing for the video.
There were other shots we were on “standby” for, but Kurt nailed the stunts and we weren’t needed. While we didn’t get the additional work, it was cool to see him prove any doubters wrong.
Since its release the video has received more than 2.5 million online views.
Magellan Health Services of Arizona turned to Mediafarm to produce and direct a series of informative videos & PSAs about their work in the field of Mental Healthcare. Continuing a long relationship of producing work for Magellan, Mediafarm was excited about the opportunity to see this campaign through from concept to completion.
Under the direction of Mediafarm’s Jennifer Bostick, four long format videos and four PSAs were filmed and edited. The production included interviews, location shoots & live events. Working on a tight budget, Jennifer was able to squeeze the most out of the production and find the impactful stories Magellan was looking for. The videos will play within Magellan clinics throughout the region and the PSAs will air throughout Arizona.
Custom music for each video was produced by Steven Cortez.
Above you can view 2 of the videos and 2 PSAs. More samples of the Magellan videos can be seen by visiting our Vimeo site at www.vimeo.com/mediafarmtv
Each year Mediafarm likes to produce a holiday animation to share with our clients, friends & family. Mostly we just like making cool stuff. Our goal was a simple animation that could convey the diverse toolset we can provide as a studio. Exploring creative possibilities of how we could visualize this, our son’s swiss army pocket knife happened to be sitting in our studio and inspired us. Swiss Army Santa was born. Jennifer handled the character and set design while Michael did the animation. The production was done with a couple days we happened to find laying around the studio. Keep an eye out for next year’s episode!
Mediafarm was hired recently to produce a series of short 3D animations featuring a mischievous character named Chuck. Our team of artists managed the project from concept to completion. This included hand drawn character concepts and storyboards to work out all the details for each animation. Several live-action motion references were filmed by our animation team to figure out how Chuck would behave. Next came the 3D modeling, rigging and animation phase in which we produced one finished animation every five days. Mediafarm handled all the post fx and finishing on this project as well.